Senior Marketing Manager
Senior Marketing Manager
Location: Melbourne
Salary: $160,000 – $180,000 + Super
About the Business
This globally recognised luxury fashion brand is expanding rapidly across international markets, with a presence in Melbourne and New York. As a scaling business, it requires a marketing leader who can drive growth, implement processes, and build a strong foundation for future expansion.
The Role
The Marketing Manager will take a hands-on approach to developing and executing a marketing strategy that drives brand awareness, customer engagement, and revenue. Reporting to the Chief Commercial Officer, this role will lead a team across digital, retail, and wholesale channels, ensuring the brand continues to gain traction in key markets.
Key Responsibilities
- Develop and execute a global marketing strategy to support business growth.
- Drive performance marketing, CRM, paid media, social, and influencer partnerships.
- Oversee retail and experiential marketing, including store launches and collaborations.
- Use data-driven insights to optimise marketing spend and ROI.
- Build and lead a high-performing team, fostering a results-driven culture.
Experience & Skills
- 10+ years in marketing leadership, ideally in luxury, fashion, or high-growth retail.
- Proven experience scaling a brand globally and entering new markets.
- Strong expertise in performance marketing, digital acquisition, and customer lifecycle strategies.
- Hands-on approach with experience implementing processes in a growing business.
- Commercially minded with a data-driven approach to decision-making.
The Opportunity
- Join a fast-growing global brand with ambitious expansion plans.
- Lead marketing across Melbourne, New York, and beyond.
- Competitive salary + career progression in a dynamic environment.
This role is ideal for a marketing leader who thrives in both strategy and execution—someone ready to roll up their sleeves and help build a brand from the ground up.
Apply now or reach out for a confidential discussion.